DEAREST BODEGA

Vita Coco was first sold in an NYC bodega. So when the pandemic hit, we penned love letters to bodegas across the city. We bought 5,000 bacon egg n’ cheeses from local bodegas and delivered them to healthcare workers. Vita Coco’s IG became a mini bodega, with all proceeds going towards a bodega relief fund.
—
Role: Conceptual Development, AD, Design