PARACHUTE
BRAND EVOLUTION
There’s no place more comfy than your warm bed. We worked with Parachute to create a series of OOH campaigns, developing their world of cozy. We launched with a campaign reminding NYC commuters of what they’re missing while riding the subway or walking in not-so-comfortable places. Our fearless photographer: Chloe Aftel
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Role: Conceptual Development, AD, Design
When it got colder, we reminded people to prepare their homes for winter.
And when winter turned into spring, we blended the indoors and outdoors.
