SIR KENSINGTON’S
NOT EDIBLE BILLBOARD
Sir Kensington’s is irresistibly delicious. So, we made a non-edible billboard about it. But did it stop people from trying to eat it? Apparently not. The Mob got involved.
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Role: Conceptual Development, AD, Design
When that didn’t work, Sir Kensington’s asked Steve Schirripa (The Sopranos’ Bobby Bacala) for help.
Oh no.
In advertising, when you have the chance to do the right thing—you take it.
